"We want products that are better, cheaper and faster, as well as safe, reliable, and high performing. To meet the latter requirements, the Telecom industry relies on NEBS (Network Equipment Building Systems) requirements; the AdvancedTCA specification needs to support our NEBS requirements. We look forward to the increased reliability and interoperability that CP-TA certified building blocks will give us."

-- Jim Sylvester, Vice President-Technology with Verizon

Marketing

Advocate. Our active marketing work group provides a strong voice in the xTCA industry. With targeted activities throughout the year including webinars, press and analyst outreach, exhibits and speaking slots at industry events, online awareness, and our very own blog, CP-TA magnifies and complements members’ own in-house marketing programs.

Because any industry has both leaders and followers, CP-TA boldly highlights its members as the ones in front: the most active, influential, and collaborative experts in this field from the top companies.

And, with the backdrop of never-ending news and ever-improving technology, there’s real value in having CP-TA augment members’ own marketing efforts – so that member companies can focus on differentiation while CP-TA touts the collective advantages of xTCA interoperability.

Here is a list of some of the many ways in which CP-TA can create greater awareness on behalf of member companies:

• Name and/or company logo displayed on the CP-TA website
• Use of the CP-TA logo in connection with compliant products
• Relevant blog entries posted on the CP-TA blog
• Participate in CP-TA Marketing programs
• Relevant press releases and articles posted on the CP-TA website
• Relevant white papers posted on the CP-TA website
• First right of refusal to participate and be featured in CP-TA Marketing programs